Businesses Need to Work Together to Attract Talent
Jan 11, 2018 -
With U.S. unemployment hitting a 17-year low
late last year, competition for talent has become increasingly fierce for businesses across the country. Part of a company's challenge in attracting talent, however, is working with the broader business community in its city, region or state to ensure that it is not only a place where people want to work, but also a place where people want to live. While focusing internally to find and hire employees, companies must also work with each other — even with their competitors — and public or municipal entities to help foster a favorable quality of life and career mobility that will attract talented workers.
Companies must communicate with clear, consistent messaging in a united front to evoke authenticity and a sense of community that is appealing to today’s top talent. Talent attraction has become about telling a region’s story, not just selling a company’s individual offerings. Cue San Diego: Life. Changing.
— our campaign that tells authentic stories of San Diegans who have taken advantage of SD's ample career opportunities with impact-driven companies and changing the world for the better. Through our work-live-explore website, SDlifechanging.org
, prospective San Diegans have access to information about our top industries, growing companies, unmatched lifestyle and more....
Read the full byline from American City Business Journals
, authored by EDC president and CEO Mark Cafferty here